Raise your hand if you think Chris Brown is a stand up guy.
He may be your favorite artist, but in many people’s minds he has been walking on thin ice for a while now. And on Sunday, after a not-so-friendly exchange, his twitter was deleted. Comedian Jenny Johnson has not been Brown’s #1 fan since his famous Rihanna-beating fiasco and has not hesitated to openly joke about the R&B star. After Brown tweeted “I look old as f–k! I’m only 23…,” Johnson replied with “I know! Being a worthless piece of s–t can really age a person.”
Well that sparked a lovely thread of tweets between the two, and Brown has gotten a lot of heat from followers. So much so, that his account was deleted on Sunday. And although his account is gone, the tweets can still be found (read them here).
We mostly focus on organizations and their social media in class, but it all comes back to branding. And being a celebrity is all about branding yourself, keeping up your image, and maintaining a mutual relationship with your fans or publics. Clearly no one ever taught Brown about the importance of good PR.
While these social media platforms provide a place for celebs to informally interact with their fans, it would be wise for them to operate with a certain level of professionalism. Many have people who monitor their social media sites for them, and in this case, it probably would have saved Brown from more bad press he just can’t seem to stay away from.
His attack on this ONE follower cost him all his followers. It makes you question the truth behind the saying, “any press is good press.”
**UPDATE: This is an interesting read. Check out all the threats Jenny Johnson is receiving from “Team Breezy” here.**
rurussell 
That just proves that the more popular you become, the more what you say matters. Reputation is everything to a celebrity and everything you say and do follows you for the rest of your life.
I agree that “any press is good press” is not an accurate statement. We see ever and over, people embarrassing themselves and acting badly through social media platforms. Because social media platforms are put on the Internet for all to see, they are basically press – press you put out about yourself. Chris Brown made a mistake, like he has many times before, when he engaged in a Twitter war. Professionalism was definitely called for in that situation and he couldn’t deliver.